In a small business, marketing work is often performed by someone who has some time left over, not necessarily someone with a marketing education or experience. Not having marketing skills to drive revenue and brand recognition leaves an opportunity to chance. In some cases, this works well, and in others, it does not. However, there are a few things that can help to ensure your marketing becomes more effective and grows both your brand and revenue.
Adding marketing technologies to your workflow will not magically grow your business. To benefit from your digital marketing activities, you need to truly know your target audience, understand how they think and reason, and tailor a digital marketing strategy fit for your business.
During and after the COVID-19 pandemic, branding that truly and transparently tells the real story and encompasses all stakeholders is essential for a business to build trust that supports growth.